The birth of Penguin 2.0

penguin update

You may or may not have heard that the much eagerly anticipated Penguin update is finally live! It was confirmed by the head of Google’s web spam team Matt Cutts via his blog on Wendesday 22nd May 2013. What interested me is that Google have labelled this penguin update as the “next generation” of fighting webspam, so either they have made big change to the new algorithm or they have just given it a fancy name. Reports have suggested that Google have used new Penguin 2.0 technology hence labelled the next generation and they say that it should stop better web spam.

What affect will it have on websites?

Google claim that this recent Penguin update will noticeably impact 2.3% of English queries which is considerably greater than the recent Google updates. In the SERPS we have seen major changes and fluctuations in rankings. I personally monitor the SERPS for the keyword “SEO Manchester” as that is what I am trying to target and what I have found is that on the front page, the majority of the websites are quality websites which deserve to be there. I personally think that this update has had the correct affect for most people who strictly do white hat SEO.

To be fair there has not long been a Panda update refresh so no wonder many people were concentrating on generating more high quality links to their website, but Google warned that there would be a Penguin update and that it would have a considerable effect on spammy looking websites. Therefore that should have been cue for the webmaster to rethink the strategy to benefit both Google updates.For the websites which have been affected by this update you can argue the fact that you have a quality website but obviously Google thinks otherwise.

The biggest factor in my opinion in websites that have been benefited by this update is that they have regularly uploaded quality content, I know obviously it is a given but it still proves content is king! Many niche related blogs have risen in the SERPs and websites which have been penalised are sites that have been focusing more on the link building and offsite optimisation (personal opinion).

So what is next for Google? They have integrated Panda into their search algorithm, which makes the Panda update a compulsory feature. I think this time they have got the Penguin update spot on and don’t have much room for improvement, we shall wait and see.

Blog Post by Jordan Whitehead

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