Nowadays you hear very less of computer and laptops but more of smart phone and tablet devices. Many people in SEO say this is the future of SEO meaning we have to change our approach to these campaigns! It all starts from the design of your website and making it not just mobile friendly but also user friendly (this is crucial). This means your website will have to be responsive in order to be successful for mobile SEO.
When it comes to content for your mobile SEO campaign, you have two options. You can use the content on your current desktop site or you can change content to target better conversions related to mobile searches.
To find this you may have to do some research via your Google analytics and see what mobile visitors are searching for to find your website. Then write content and optimise for these new phrases which are likely to have a better conversion rate.
Evaluating the best type of website for mobile SEO
If you have an ecommerce website, then the mobile SEO will not be most effective for you just yet as a recent stat from Google stated that 35% of mobile visitors last year made an online purchase. We have seen the internet advance in quick succession and as people get used to mobile web browsing then this figure will increase in time.
Another reason why ecommerce is not as effective as a desktop site is that many big companies such as Argos, Amazon and eBay use mobile apps which are more user friendly and conversion rate is much higher.
What techniques will change for mobile SEO?
All answers to this question are all theory based just like desktop SEO. We will know right from wrong but we will all get different results which is the beauty of SEO. Although we do know that the design of the mobile website will have more of an impact than desktop versions. Things such as page speed and navigation being some factors. As most mobiles and tablet devices are now touch screen it is important that the links do not over cross one another and they are perfect size.
Also adding things like click to call, makes the site very user friendly and easy to use. Another factor will to make sure the site is fully functional such as 404 errors and broken links need to be fixed, just like the desktop websites.
As you can see there are know clear signs which we can see which will have an effect on mobiles and tablet devices. It is all about the user and the design of the mobile site, making sure the user has a good experience and if you have unique content which targets the better conversion phrases plus being as social as possible then this should give you a head start from the rest of your competitors who are not doing mobile marketing.
Blog Post by Jordan Whitehead