Hi there, today I am going to be speaking to you about social bookmarking and the effect it has on various search engines and in the search engine marketing industry. So what is a social bookmark? Social bookmarking is an online service which allows users of the Internet to add, edit, annotate and share bookmarks of web pages.
Over the past few years as Google has evolved and with it the search engine marketing industry with all the panda and penguin updates, social bookmarking has become an increasingly popular factor when it comes to SEO.
Now many people get confused with social media and social bookmarking, social media are platforms that help you engage with other users in a social manner such as conversations, comments, photos, videos etc. The main four social media accounts used are Facebook, Twitter, LinkedIn, Google plus and Pinterest.
To put social bookmarking into layman’s terms, it is the user engaging in pages within the Internet. Like mentioned above users can add pages and then edit it them to include a description and also tags. This helps put your page you have submitted into category keywords which helps the user and therefore search engines take them into consideration, as search engines want quality and easy to use search rankings for a good user experience.
Delicious is one of the most popular social bookmarking management services, it was founded in 2003 and has been around for a long time and has played a big part in the evolution of social bookmarking and search engine marketing and that is why Google has given them a page rank of 8!
Another popular social bookmark is StumbleUpon and this is becoming as popular as delicious. Socially, StumbleUpon in my opinion is more popular but when it comes to being used for SEO and SEM then it is becoming just as popular. StumbleUpon allows users to choose their favourite categories and also the ability to add pages and put them in the correct category. So when another user has that category ticked on their account which is in the same category as the page you have submitted then there is a good chance they will Stumble-Upon it.
In summary social bookmarking and social media are just another technique to add to your link profiling arsenal and it will increasingly become more and more popular in the future of Search Engine Optimisation and Search Engine Marketing.
Have a great Christmas and a Happy New Google Year!
Blog Post by Jordan Whitehead