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With the way Google has altered their search algorithm in 2013 sharing valuable content and engaging in conversation with your target audience is going to be a huge factor this new year.
Social media has always been an aspect to increasing visibility on the internet, this is mainly due to it’s extremely huge popularity with internet users. But what I am finding more effective is not just sharing content from your website across your social media platforms but actually discussing with your viewers exactly what they want to know.
The Google is evolving engaging with helpful content is becoming vastly superior to optimising content. Content optimisation was a huge think before the recent updates. I am not saying do not optimise your content because content is the most crucial thing, I am saying optimise it wisely and not to make it spammy!
What this means is do not stuff the content with keywords and links to spammy websites, make the content enjoyable and easy to read for the target audience. Include a bit of friendly humour (everybody loves a bit of humour), funny images, meme’s etc. If you provide this kind of content and share it correctly, the results will astonish you.
The way to share this content is to search for discussions, forums Q&A sites which are relevant to the content you wish to share. For example if your content is about putting up a kitchen shelf, then you would look at DIY forums.
So it is good to have a number of quality links, great onsite optimisation and content but you will not see the full benefit of the hard work you have put in if you do not engage in social discussions. It shows Google that your website is constantly active (creating a buzz or pulse) and delivering useful content to their users which is all that they want.
Doing all of this on a regular basis should increase traffic steadily and most importantly naturally. Link building is still and important factor to some extent but ask yourself this question, when has Google ever penalised a social networking platform?
There are no rules by Google which say you cannot be to social infact it is completely the opposite they want you to be socially active as much as possible.
Posted by Jordan Whitehead
A wide range of companies now have an online presence and there are in fact businesses that operate solely online. This is a great way to operate for both start ups and smaller and more local businesses as it can save a lot of money. Not only do you need less space to operate in such as no shop to rent as well as storage as you sell online. This saves on rent as well as business rates and utilities.
It also means you can cut back on staff spend as well as you don’t need someone available to tend to every customer and process payments. It can be carried out automatically via card payments or transfer systems like PayPal.
Online businesses need to focus a lot more on their online presence and visibility because if people don’t find them online they won’t find them at all. There’s no shop to walk past to pull them in. This means that some of the money that they save on rent, bills and staff needs to redirected to ensuring that people are finding them online, which is why an SEO company can be so essential to an online business.
Search engines are a popular way of looking for a web-based business or service with keywords and phrases relevant to what you are looking for, such as ‘online marketing Manchester.’ You need to make sure that when people are looking for a business such as yours in your area, your website is the first that they see, as the one on the top of the list is often the one that they click on first. Search engines such as Google are selective on how they choose who goes at the top; they have complex algorithms to determine the most relevant and best quality. Because of the complex nature and the fast pace at which these change, a professional SEO company is a must.
SEO, or search engine optimisation, is the process of making your website as attractive as possible to search engines in addition to potential customers, to get a higher listing and a better presence. This is as complex a process as the algorithms themselves. There are some things you can do yourself like making sure that the content is well written with good spelling and grammar, but a professional SEO company can do the rest for you; building quality links, updating content with keyword rich content and ensure that social media is creating ‘social signals’ showing search engines yours is an active business.
By all means there are books on SEO and you can try doing it yourself, but to achieve a good quality and consistent online presence and enough traffic to your site, you should use a professional SEO company to ensure you are an online success.
First of all as mentioned, it is a micro blogging platform which have many social functionalities. Features such as shares, likes, hashtags and follows all feature with Tumblr, a good way to describe it is from a Takeshi Young analogy is it is a cross between WordPress and Facebook.
Also did you know WordPress only has 70 million blogs online (well, I say only…) compared to the 130 million on Tumblr. As you can see there is an amazing amount of traffic to be claimed through these statistics.
Now the part you have all been waiting for, what features does Tumblr have which can help with SEO? Well where do I start, as we all know what we mainly need in SEO is two things… Content and backlinks! Tumblr can generate mass amounts of both in quick succession.
Links on Tumblr are dofollow, yes that is right you read that bit correctly! To gain these dofollow links all you need to do is post content onto your blog and optimise you would a website. It gives you the opportunity to add custom html (for your keyword anchor text), customise your URLs, add alt tags to images and tags to your posts.
Once you post your optimised content, depending on how appealing it is to the audience the amount of “reblogs” that post gets then that is how many dofollow backlinks you can create. What is more easier than that?
The content must be appealing and humour the audience, no post should just contain a load of text with a number of links. It should include attractive content, images, videos, memes and gifs all relating to your niche. If the user finds this interesting and fun to read then they will reblog it. Check out this U2 meme;
Blog Post by Jordan Whitehead
Nowadays you hear very less of computer and laptops but more of smart phone and tablet devices. Many people in SEO say this is the future of SEO meaning we have to change our approach to these campaigns! It all starts from the design of your website and making it not just mobile friendly but also user friendly (this is crucial). This means your website will have to be responsive in order to be successful for mobile SEO.
When it comes to content for your mobile SEO campaign, you have two options. You can use the content on your current desktop site or you can change content to target better conversions related to mobile searches.
To find this you may have to do some research via your Google analytics and see what mobile visitors are searching for to find your website. Then write content and optimise for these new phrases which are likely to have a better conversion rate.
If you have an ecommerce website, then the mobile SEO will not be most effective for you just yet as a recent stat from Google stated that 35% of mobile visitors last year made an online purchase. We have seen the internet advance in quick succession and as people get used to mobile web browsing then this figure will increase in time.
Another reason why ecommerce is not as effective as a desktop site is that many big companies such as Argos, Amazon and eBay use mobile apps which are more user friendly and conversion rate is much higher.
All answers to this question are all theory based just like desktop SEO. We will know right from wrong but we will all get different results which is the beauty of SEO. Although we do know that the design of the mobile website will have more of an impact than desktop versions. Things such as page speed and navigation being some factors. As most mobiles and tablet devices are now touch screen it is important that the links do not over cross one another and they are perfect size.
Also adding things like click to call, makes the site very user friendly and easy to use. Another factor will to make sure the site is fully functional such as 404 errors and broken links need to be fixed, just like the desktop websites.
As you can see there are know clear signs which we can see which will have an effect on mobiles and tablet devices. It is all about the user and the design of the mobile site, making sure the user has a good experience and if you have unique content which targets the better conversion phrases plus being as social as possible then this should give you a head start from the rest of your competitors who are not doing mobile marketing.
Blog Post by Jordan Whitehead
Most people think that all they need to do is create a website, throw on a few pages and away you go, start making money in a few weeks or months. To be honest, give it a few years if you like and you go about it this way and chances are you will still make nothing.
Just like any bricks and mortar business, an online website, especially where seo is concerned required either time or money, and sometimes both.
The short cut to making money is buy paying for advertising. This isn’t guaranteed, and if you don’t know what your doing can easily empty your pockets before you know it
Then there’s the seo approach, which is great because it can potentially be free, or you can pay an seo company a monthly fee to the do seo for you. Results take time, and depending on who yo use, that’s not guaranteed. Either.
So putting these different sources of traffic to one side for just one minute, admittedly they are important, but what can YOU do for your business (website) to give yourself the best possible chance of being successful online.
Content used to be king…and guess what it still is! If yo can continuously add content to your websites week after week, then you will increase the chances of any seo working, content goes hand in hand with fresh new, unique content.
Write for the user and not the search engine. People make this mistake when they are new to online marketing. They think they can try and get round the search engine, and out smart it by trying to create content which manipulates what they do. For instance hiding loads of keywords on the page in the same colour as the background or keyword stuffing, which basically means putting in a keyword to many times on a page to try and get it ranked.
Put the user first and the search engine second. If you write for the people who are coming to view your websites, then you will get rewarded for it.
Have a well structure websites. Navigation is an important thing in Google’s eyes, if a search engine can easily navigate its way through your websites, then chances are so can a user. You never want to be more than 2 or clicks away from a target page someone is searching for on your website.
So both panda and penguin are now prominent in the realms of googles algorithms, most specifically the penguin update, which has taken many a website down having penalised it for black hat or grey hat backlinking techniques. Something that worked a treat just 6 months ago, could now be the reason why your money making website is dropping like a stone. So why is this then?
Truth be known, unless you have one of the in house guys at google, you will never really know what exactly they are upto. However with some testing, trial and error on your own websites it is possible to piece together patterns and trends of how google seems to be ranking things.
A couple of rumours out there that exist, and through our own testing taken place here at Net66 we have found that there is now a broader backlinking profile required. What this means is that you shouldn’t any longer just concentrate your efforts on one type of backlinking ie article directories (especially spinning them).
The perfect backlinking profile will consists of a bit of everything from directories, social media, press releases, rss and blog posting. Now as we all know not everyone has time to do all this, let alone have the skills or know how, which is also part and parcel of the reason google has moved in this direction. Ultimately it wants to make it harder for you to beat the system.
What makes doing this kind of backlinking all the more tricky and much harder to replicate is to have this process tied in with a consistency over a long period of time ie 3 months. If you hit your website hard say in one week with a load of backlinks, then chances are it may not work, its not natural, google knows what your upto and in some instances might even be counter productive to your websites rankngs.
In an ideal world you wouldn’t need to backlink your website, google will naturally allow it to rise up the rankings and you would “naturally” pick up backlinks along the way, but where does the spark come from? How do you let google and other websites know your website is even there ??
This is why backlinking actually is important, at the very least it can speed up the time in which you can improve your rankings, and its quite possible that without any form of inital backlinking to your site, chances are it wont even be found let alone get ranked!
So here we are, finding ourselves stuck between a rock and a hard place, google doesn’t permit “buying” backlinks, its against its terms and services, however if you don’t invest in some form of backlinking then your website will be as useful as a chocolate fireguard, looking all pretty with nowhere to go!
So there has to be a compromise!
Backlinking is all about striking up a balance, get it wrong and you run the risk of slapping your website into oblivion, get it right and you can cash in and make a small fortune, even a large fortune in some instances.
Don’t ignore the penguin updates, changes have taken place, and it is now more challenging to backlink a website, correctly, efficiently, and at just the right velocity.
If you’ve not done this before, we wouldn’t recommend doing it yourself, it takes time and there is a steep learning curve to know how to do this properly, let alone the resources.
This is why SEO even to this day is still beneficial, its just evolved and always will do!