Tag Archive for search engines

Mobile-friendly update – What has changed?

 

Google are now ranking mobile-friendly pages higher on mobile search results with the new mobile-friendly update.

Why have Google done this?

Google have done this so that high-quality and more relevant results where text is readable can be found without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Mobile Friendly Update

 

What does this update Affect?

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Will this effect your rankings?

The mobile-friendly change is very important, but Google are not just ranking purely on this. Google are still ranking in other ways. The intent of the search query is still a very strong signal. Even if a page with high quality content is not mobile-friendly, it could still rank highly if it has great content.

How to check if your site is mobile friendly

Google have provided a few great Tool you can use to check if your website is mobile friendly. It examines individual pages and is called the Mobile-Friendly Test or you can even use the Mobile Usability report in Webmaster Tools to check your entire site.

If your site’s pages are not mobile-friendly, not only are you putting competitors ahead of you, but you may see a large decrease in mobile traffic from Google Search. But don’t worry, once your site is mobile friendly, Google will automatically crawl and index your pages and reprocess them. You can also use Fetch as Google with Submit to Index, to speed up the process and then Google will crawl your site and your pages can be treated as mobile-friendly in ranking.

The Power of Infographics

Infographics are a new technique which webmasters use to build links and authority. Google seems to love it as it is a way of sharing content in a more appealing way to the users. This causes them to engage more which is a factor with Google.

What is an infographic?

I’m no Einstein but “Info-Graphic” what do you think it is? When I put it like that I bet you are face-palming? Well basically it is a graphic image with valuable information on there such as interesting statistics and graphs. Here is an example;

Infographic about Laptop Tech History

Courtesy of Tek Squad

As you can see this is about a computer based business and they have focused on an interesting title. Look at the information and the images relating to it, it takes a lot of time and effort but it delivers the information to people in an attractive manner.

It is a proven fact that people who see a load of text are more likely to scan it whereas infographics are designed with images and likeable material to keep people interested.

So in summary an infographic attracts users to your website and the data on there will keep them on there which will reduce the bounce rate and show Google that the content on your site is appealing to your audience.

What SEO benefits will we gain?

link building new

This has to be the most common question I get asked when talking about infographics. They are a great way of building links, if somebody likes the look of it and it relates to them then they are going to use it on there website (natural link building). The way you get a link back is that the embed code will be embedded onto the page they have used your infographic.

It is not just building links where you can benefit from this method but also it can gain you a lot of traffic. People love images and if people love them then so does Google. You can post your infographic on image based sites such as Pinterest and Visual.ly aswell as your social media platforms.

Reddit is also a great way to drive a load of traffic just post the link into the infographic subreddit.

 

 

Posted by Jordan Whitehead