With the way Google has altered their search algorithm in 2013 sharing valuable content and engaging in conversation with your target audience is going to be a huge factor this new year.
Social media has always been an aspect to increasing visibility on the internet, this is mainly due to it’s extremely huge popularity with internet users. But what I am finding more effective is not just sharing content from your website across your social media platforms but actually discussing with your viewers exactly what they want to know.
The Google is evolving engaging with helpful content is becoming vastly superior to optimising content. Content optimisation was a huge think before the recent updates. I am not saying do not optimise your content because content is the most crucial thing, I am saying optimise it wisely and not to make it spammy!
What this means is do not stuff the content with keywords and links to spammy websites, make the content enjoyable and easy to read for the target audience. Include a bit of friendly humour (everybody loves a bit of humour), funny images, meme’s etc. If you provide this kind of content and share it correctly, the results will astonish you.
The way to share this content is to search for discussions, forums Q&A sites which are relevant to the content you wish to share. For example if your content is about putting up a kitchen shelf, then you would look at DIY forums.
So it is good to have a number of quality links, great onsite optimisation and content but you will not see the full benefit of the hard work you have put in if you do not engage in social discussions. It shows Google that your website is constantly active (creating a buzz or pulse) and delivering useful content to their users which is all that they want.
Doing all of this on a regular basis should increase traffic steadily and most importantly naturally. Link building is still and important factor to some extent but ask yourself this question, when has Google ever penalised a social networking platform?
There are no rules by Google which say you cannot be to social infact it is completely the opposite they want you to be socially active as much as possible.
Posted by Jordan Whitehead