At net 66 we came through all the latest updates, panda and penguin relatively unscathed. Most of our clients probably gained rankings infacts, got more traffic and as a consequence got more business too.
So we knew what the changes were going to be in advance of them taking place, and it’s pleasing to know that we were mostly correct in being able to “guide” our clients through these changes, changes which could have been testing and potentially disastrous times for these websites.
Infact we have heard many stories of plenty of people have been slapped into oblivion, businesses almost destroyed overnight because they hired the wrong people, or participated in the wrong techniques at the wrong time. We always stood by our advise; longevity is key, and on the whole that’s exactly what has proven to work.
As good as we are when it comes to SEO, online marketing and other aspects of getting people to your website when being online, Google will always throw in a curve ball. When someone approaches you and says we are the best at SEO, we can “guarantee” youll get on first page” (not including paid advertising) then our advice is run for the hills!
Fact is, no one can guarantee anyone of ranking someone on the first page of Google, if they say they can then quite simply they are lying!
We are very effective and have a high success rate with the customers we take on board. But truth of the matter is, the Google algorithm isn’t perfect, you can still see today (after the penguin updates) websites which are on the first page and shouldn’t be there. Then theres actions taken by the customer that we are not aware of, or backlinks created inadvertently which end up being negative for the website which is out of our control!
There are many factors which can take place which may stop a website ranking, even if you are doing ALL the right things. Google is so complex, its own complexity can trip itself up at times!
Case Study of a Penguin Hit Website
One example of a client who got hit instantly after the Penguin 2.0 update was Hedshed. Now this is a Birmingham based hairdressers and although even right now is still getting very good traffic, considering its niche, over the last few weeks it has lost 15% – 20% of its traffic, and rankings have dropped off, albeit slightly.
So whats made this website lose its rankings?
Well truth be told, its very difficult to precisely say why Google has dropped this websites rankings, hence traffic as a result. Sometimes a diagnosis can be made, sometimes it remains a mystery. It could be a manner of things:
a) Customer may have bought backlinks without your knowledge which has impeded on the SEO we have done.
b) Duplicate content used.
c) Back-links used from link farms or unrelated websites backlinked from etc
d) The Velocity of links created to quick, or even the amount of links stopped completely will make a websites rankings fluctuate.
d) Net66 never participate in any of the actions above, and in most cases clients have unwittingly bought additional services, with good intentions, but only to have a bad effect on their rankings.
Other possibilities are strange occurrences with the Google algorithm itself, although rare, can happen.
We will never say we have never been at fault, but out of the hundreds of clients we have, we can count on one hand the amount we have found to have been affected by penguin 2.0 in slightly negative way, but non have been smashed! You can come to your own conclusion on that.
So Whats the Fix?
Well the reasons for dropping in rankings do have to be confirm, there are various things you can do to try and revive a website.
a) Keep backlinking, dilute the bad backlinks
b) Create more backlings offering a more varied and diverse link profile.
c) Pick up velocity of backlinking, increase what you was doing before, gradually though, don’t spike your efforts!
d) Other things you can do are more related to onsite content, usually this is more Panda related then penguin.