Tag Archive for Mobile SEO

Mobile SEO: What You Need to Know

mobile SEONowadays you hear very less of computer and laptops but more of smart phone and tablet devices. Many people in SEO say this is the future of SEO meaning we have to change our approach to these campaigns! It all starts from the design of your website and making it not just mobile friendly but also user friendly (this is crucial). This means your website will have to be responsive in order to be successful for mobile SEO.

Content

When it comes to content for your mobile SEO campaign, you have two options. You can use the content on your current desktop site or you can change content to target better conversions related to mobile searches.

To find this you may have to do some research via your Google analytics and see what mobile visitors are searching for to find your website. Then write content and optimise for these new phrases which are likely to have a better conversion rate.

Evaluating the best type of website for mobile SEO

If you have an ecommerce website, then the mobile SEO will not be most effective for you just yet as a recent stat from Google stated that 35% of mobile visitors last year made an online purchase. We have seen the internet advance in quick succession and as people get used to mobile web browsing then this figure will increase in time.

Another reason why ecommerce is not as effective as a desktop site is that many big companies such as Argos, Amazon and eBay use mobile apps which are more user friendly and conversion rate is much higher.

What techniques will change for mobile SEO?

All answers to this question are all theory based just like desktop SEO. We will know right from wrong but we will all get different results which is the beauty of SEO. Although we do know that the design of the mobile website will have more of an impact than desktop versions. Things such as page speed and navigation being some factors. As most mobiles and tablet devices are now touch screen it is important that the links do not over cross one another and they are perfect size.

Also adding things like click to call, makes the site very user friendly and easy to use. Another factor will to make sure the site is fully functional such as 404 errors and broken links need to be fixed, just like the desktop websites.

As you can see there are know clear signs which we can see which will have an effect on mobiles and tablet devices. It is all about the user and the design of the mobile site, making sure the user has a good experience and if you have unique content which targets the better conversion phrases plus being as social as possible then this should give you a head start from the rest of your competitors who are not doing mobile marketing.

Blog Post by Jordan Whitehead

Is mobile SEO a thing for the future?

Now I know that search engine optimisation for smartphones and tablets hasn’t really took off just yet but I thought that today I will bring up some personal opinions on this matter which are all completely up for debate as no one really knows the main fundamentals when it comes to this at this moment in time.

Now the main thing I personally take into consideration is the website, factors such as architecture and responsive design etc… mainly factors that I think would be easier for users to use. Now I think that this will be no different when it comes to mobile sites. Now the website needs to be mobile compatible which can be done through a range of plugins.  I think that the responsive mobile sites will be a greater factor as the screen will be smaller therefore architecture will have to be tweaked to due to the screen size and touch screen features.

SEO Factors to consider

Keyword research;

Now for mobile SEO when doing keyword research I personally think that webmasters will have to take a different route when looking for relevant keywords. For example if you are on an iPhone, you don’t want to be searching for longer keywords as it can cause some inconvenience (again due to the screen size etc… ) so you will have to research relevant shorter keywords.

Responsive Design;

Now as mentioned earlier if your mobile site is a responsive site then you should have no problems adding and editing content which we all know is the biggest factor when it comes to SEO. Also Google wrote about how it favours responsive websites for the design code in the backend, the googlebot prefers reading this kind of advanced code.

Mobile Analytics;

As mobile SEO is going to be a thing of the future (we all know it) then webmasters will have to start using the mobile section of analytics, just like we do with generic campaigns so we will need to tweak the analytics a little bit to specify the amount of visits from a mobile/tablet device and the traffic flow, keywords etc..

Is the mobile site user friendly?

Google’s main aim is to build a search engine to deliver the best possible search results to each and every user so they stress the fact that every website will need to be user friendly. This will be no different for mobile sites, so most smart phone devices now have 3G/4G connectivity so the responsive website should compensate with the loading time of your site which obviously users prefer fast loading times to longer loading times.

Feel free to discuss this topic in the comment box below, all feedback is appreciated.

Blog Post by Jordan Whitehead