Infographics are a new technique which webmasters use to build links and authority. Google seems to love it as it is a way of sharing content in a more appealing way to the users. This causes them to engage more which is a factor with Google.
What is an infographic?
I’m no Einstein but “Info-Graphic” what do you think it is? When I put it like that I bet you are face-palming? Well basically it is a graphic image with valuable information on there such as interesting statistics and graphs. Here is an example;
Courtesy of Tek Squad
As you can see this is about a computer based business and they have focused on an interesting title. Look at the information and the images relating to it, it takes a lot of time and effort but it delivers the information to people in an attractive manner.
It is a proven fact that people who see a load of text are more likely to scan it whereas infographics are designed with images and likeable material to keep people interested.
So in summary an infographic attracts users to your website and the data on there will keep them on there which will reduce the bounce rate and show Google that the content on your site is appealing to your audience.
What SEO benefits will we gain?
This has to be the most common question I get asked when talking about infographics. They are a great way of building links, if somebody likes the look of it and it relates to them then they are going to use it on there website (natural link building). The way you get a link back is that the embed code will be embedded onto the page they have used your infographic.
It is not just building links where you can benefit from this method but also it can gain you a lot of traffic. People love images and if people love them then so does Google. You can post your infographic on image based sites such as Pinterest and Visual.ly aswell as your social media platforms.
Reddit is also a great way to drive a load of traffic just post the link into the infographic subreddit.