Tag Archive for Google

Stand by for Google Chips

Not Google’s next update, just the search engine giant’s move into chip design

The wrong kind of Google chips.

Custom chips: ‘user-definable’ with salt and vinegar. (No! Not them sort of chips, Google chips are of the silicon variety – Ed).

In the last three years, there has been speculation over Google’s entry into chip design. This week, according to Wired Magazine, could become reality. The World’s Favourite Search Engine has been in talks with Qualcomm.

Mobile-friendly update – What has changed?

 

Google are now ranking mobile-friendly pages higher on mobile search results with the new mobile-friendly update.

Why have Google done this?

Google have done this so that high-quality and more relevant results where text is readable can be found without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Mobile Friendly Update

 

What does this update Affect?

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Will this effect your rankings?

The mobile-friendly change is very important, but Google are not just ranking purely on this. Google are still ranking in other ways. The intent of the search query is still a very strong signal. Even if a page with high quality content is not mobile-friendly, it could still rank highly if it has great content.

How to check if your site is mobile friendly

Google have provided a few great Tool you can use to check if your website is mobile friendly. It examines individual pages and is called the Mobile-Friendly Test or you can even use the Mobile Usability report in Webmaster Tools to check your entire site.

If your site’s pages are not mobile-friendly, not only are you putting competitors ahead of you, but you may see a large decrease in mobile traffic from Google Search. But don’t worry, once your site is mobile friendly, Google will automatically crawl and index your pages and reprocess them. You can also use Fetch as Google with Submit to Index, to speed up the process and then Google will crawl your site and your pages can be treated as mobile-friendly in ranking.

SEO and Why it Should be Used – (Infographic)

Here at Manchester SEO Company we have built an infographic for you guys and it outlines why SEO is substantial to your business.

Take a look:

Manchester SEO company infographic

You can share this infographic on your website or blog using the code below:

The Power of Infographics

Infographics are a new technique which webmasters use to build links and authority. Google seems to love it as it is a way of sharing content in a more appealing way to the users. This causes them to engage more which is a factor with Google.

What is an infographic?

I’m no Einstein but “Info-Graphic” what do you think it is? When I put it like that I bet you are face-palming? Well basically it is a graphic image with valuable information on there such as interesting statistics and graphs. Here is an example;

Infographic about Laptop Tech History

Courtesy of Tek Squad

As you can see this is about a computer based business and they have focused on an interesting title. Look at the information and the images relating to it, it takes a lot of time and effort but it delivers the information to people in an attractive manner.

It is a proven fact that people who see a load of text are more likely to scan it whereas infographics are designed with images and likeable material to keep people interested.

So in summary an infographic attracts users to your website and the data on there will keep them on there which will reduce the bounce rate and show Google that the content on your site is appealing to your audience.

What SEO benefits will we gain?

link building new

This has to be the most common question I get asked when talking about infographics. They are a great way of building links, if somebody likes the look of it and it relates to them then they are going to use it on there website (natural link building). The way you get a link back is that the embed code will be embedded onto the page they have used your infographic.

It is not just building links where you can benefit from this method but also it can gain you a lot of traffic. People love images and if people love them then so does Google. You can post your infographic on image based sites such as Pinterest and Visual.ly aswell as your social media platforms.

Reddit is also a great way to drive a load of traffic just post the link into the infographic subreddit.

 

 

Posted by Jordan Whitehead

What Techniques Should We Consider for SEO in 2014?

With the way Google has altered their search algorithm in 2013 sharing valuable content and engaging in conversation with your target audience is going to be a huge factor this new year.

Social media has always been an aspect to increasing visibility on the internet, this is mainly due to it’s extremely huge popularity with internet users. But what I am finding more effective is not just sharing content from your website across your social media platforms but actually discussing with your viewers exactly what they want to know.

The Google is evolving engaging with helpful content is becoming vastly superior to optimising content. Content optimisation was a huge think before the recent updates. I am not saying do not optimise your content because content is the most crucial thing, I am saying optimise it wisely and not to make it spammy!

social media engagement

What this means is do not stuff the content with keywords and links to spammy websites, make the content enjoyable and easy to read for the target audience. Include a bit of friendly humour (everybody loves a bit of humour), funny images, meme’s etc. If you provide this kind of content and share it correctly, the results will astonish you.

The way to share this content is to search for discussions, forums Q&A sites which are relevant to the content you wish to share. For example if your content is about putting up a kitchen shelf, then you would look at DIY forums.

So it is good to have a number of quality links, great onsite optimisation and content but you will not see the full benefit of the hard work you have put in if you do not engage in social discussions. It shows Google that your website is constantly active (creating a buzz or pulse) and delivering useful content to their users which is all that they want.

Doing all of this on a regular basis should increase traffic steadily and most importantly naturally. Link building is still and important factor to some extent but ask yourself this question, when has Google ever penalised a social networking platform?

There are no rules by Google which say you cannot be to social infact it is completely the opposite they want you to be socially active as much as possible.

Posted by Jordan Whitehead

Hummingbird: Get to grips with the new Google update

hummingbirdGoogle released their latest update right on it’s 15th birthday. What a great way to celebrate, rolling out a whole new algorithm which is the biggest change in 12 years! Google claim that Hummingbird will enable users to search more human related queries to deliver more accurate results.

Queries that are more long tail and conversational, so being in the SEO industry we have had to take a step back and take a look at how we can work with it to deliver results. Many other webmasters are saying Page Rank is dead, Link building is dead and SEO in general is dead…

This is far from the case links will still have a significant part to play in your SEO campaign but it more about choosing the links with most quality.

Shortly after Hummingbird Google released a new Penguin update which to me states that they are still working on determing spammy links therefore link building is still as important as ever.

So if you have survived Penguin before then you must be going down the right path in terms of building quality links with a range of anchor text to your site.

One thing that needs to be thought about by everyone in the SEO industry is that the way we write content needs to be revised. With hummingbird targeting more human based search queries this means our content must be more question and answer based.

No longer do we optimise content for certain short keywords but now long tail phrases are just as important. The way I would recommend writing content now is look at the niche and think if I was looking for a service in the niche what would I type into Google.

For example if I wanted to find out what the recent Google updates were instead of just searching for “recent Google updates” I would type in, “What are the recent Google updates?”. Conversational search is what Google claimed when releasing Hummingbird.

The future of SEO

Well I have had this theory for months now and I think the next big thing will be mobile SEO and SEO for tablet devices. We are seeing more search engines bringing out voice search and Google are the first to take advantage.

Also Google are set to release Google glass, which is an amazing piece of technology where you can search the web and browse just by simply conversation.

So is it a big coincidence that Google have released an update which relates to conversational search just before they release a hands free browsing device?

I think not…

 

Blog Post by Jordan Whitehead

Happy Birthday Google!: Google celebrates its 15th birthday

googles birthdayYes that is correct it is 15 years to the day since Larry Page and Sergey Brin formed the biggest internet organisation the world has ever known. 15 years of advanced search quality on the internet and safely saying they have revolutionised the web to a whole new level!

But is it exactly 15 years to the to the day though? If you search Google on wikipedia it states that they were formed on the 4th September 1998 not the 27th

This is all down to the great debate back in 2005, Yahoo came out and announced that their index was substantially larger than Google’s. This in terms gave Google a fright at the time as no one had ever come out before and made such an announcement.

It sparked what is known today as the great debate between the two search giants. After some clever PR work from Google they then announced that for their birthday they have gotten bigger and a few other fundamentals to ensure they were kings of the size wars.

Of course back then it was all about size and not quality. More about reputation rather than user experience which now is no longer the case.

After this debate had been resolved Google officially announced its birthday was the 27th September (when they wanted it basically).

 

How did Google celebrate?

Just like all the other birthdays they have had they release a doodle, this year it was a Mexican piñata game (30 is my highest score). Also another really cool feature Google have rolled out for this celebration is the very first search engine they developed back in 1998 just type in “Google in 1998” and see for yourselves.

googles pinata

They also announced which for me was more than a coincidence a new search algorithm update named “Hummingbird” (named after being fast and precise apparently) which will affect 90% of English search queries! Yes that is correct 90%!

I will be going into more detail about this bold statement and more about what the new update is going to be all about and what factors we can take into consideration to stop any penalisation.

 

Blog Post by Jordan Whitehead

Page Rank: What Exactly is PageRank?

page rank

History

PageRank was developed by the people who founded Google, Larry Page and Sergey Brin. They had the idea when they realised that search engines ranked websites strictly from keyword density and meta tags.

This is when they decided to come up with PageRank to eliminate this and put a theory together to get more valuable pages ranked. PageRank is named after Larry Page.

What is PageRank?

For less technical people, the easiest way to describe page rank is the level of trust the website has with Google on a 0-10 scale. To gain trust, they believed that for a website to be classed as valuable and resourceful for the user and is down to other websites linking to that page.

Which is feasible in a sense as when people are writing content they tend to link to pages which have the best resources. Therefore that page which is being linked to from a number of pages is deemed valuable.

So Larry and Sergey developed this link analysis algorithm which determines not just the quantity of links but also the importance and relevance of the web page which is linking to you.

The way they explained this is that a link is like a vote for your web page and the more votes, the more importance of the page and therefore the higher your page rank.

For a new web page your PageRank is set to N/A and will stay this way until Google has crawled and indexed the web page’s backlinks. It will then determine through relevance, importance and number of links what page rank it will be.

The importance of PageRank

The PageRank algorithm is just one of many ranking factors in Google. This is debatable as some webmasters believe that PageRank is the most important factor, whilst others believe it is on the way out.

PageRank can be used as a guide for link building so you have an idea of a website that is deemed valuable and trusted in Google’s eyes.

Obvioulsy if there is a high PR website relevant to your website then build a link to it, this will be a valuable ‘vote’.

To increase the page rank of your web page, then follow the webmaster guidelines on linking. In these guidelines it states certain techniques which are deemed black hat and try to manipulate PageRank will be penalised.

Hence why Google release regular updates such as Panda and Penguin.

 

Blog Post by Jordan Whitehead