A wide range of companies now have an online presence and there are in fact businesses that operate solely online. This is a great way to operate for both start ups and smaller and more local businesses as it can save a lot of money. Not only do you need less space to operate in such as no shop to rent as well as storage as you sell online. This saves on rent as well as business rates and utilities.
It also means you can cut back on staff spend as well as you don’t need someone available to tend to every customer and process payments. It can be carried out automatically via card payments or transfer systems like PayPal.
Online businesses need to focus a lot more on their online presence and visibility because if people don’t find them online they won’t find them at all. There’s no shop to walk past to pull them in. This means that some of the money that they save on rent, bills and staff needs to redirected to ensuring that people are finding them online, which is why an SEO company can be so essential to an online business.
Search engines are a popular way of looking for a web-based business or service with keywords and phrases relevant to what you are looking for, such as ‘online marketing Manchester.’ You need to make sure that when people are looking for a business such as yours in your area, your website is the first that they see, as the one on the top of the list is often the one that they click on first. Search engines such as Google are selective on how they choose who goes at the top; they have complex algorithms to determine the most relevant and best quality. Because of the complex nature and the fast pace at which these change, a professional SEO company is a must.
SEO, or search engine optimisation, is the process of making your website as attractive as possible to search engines in addition to potential customers, to get a higher listing and a better presence. This is as complex a process as the algorithms themselves. There are some things you can do yourself like making sure that the content is well written with good spelling and grammar, but a professional SEO company can do the rest for you; building quality links, updating content with keyword rich content and ensure that social media is creating ‘social signals’ showing search engines yours is an active business.
By all means there are books on SEO and you can try doing it yourself, but to achieve a good quality and consistent online presence and enough traffic to your site, you should use a professional SEO company to ensure you are an online success.