There are lots of ways to market and utilise the use of the internet, but here I want to focus on probably 2 of the most popular and arguably most lucrative, if done correctly of course, SEO and Adwords. If you are unfamiliar with what these are allow me to elaborate a little for you.
What is Adwords?
Adwords unlike SEO is something that you pay for, you can create sponsored links on google which are displayed on the front page of Google, Depending on how much you decide to pay, and you get charged on a CPC (Cost Per Click) Basis. In theory the more you pay the higher you will be on the front page. However it isn’t necessarily always as simple as this.
So take the first 3 or 4 listings at the top of the page, and all of the listings on the right hand, these are where your adverts are to be shown.
What google wants above anything, is to provide quality websites to its users. So although paying for your add on a CPC basis is half of it, the other half is determined by what website your using, what ad copy your writing and the overall quality of the service or information you are providing.
If you provide a low quality, little content website with a badly written ad copy, then inevitably your CPC will increase and so will your quality score ( this is a mark out of 10).
If on the other hand, you provide a high quality website, well written ad copy and give the user what they want, then you CPC can come down, and your positioning of the advert can go up on the page, meaning more clicks, more traffic more sales.
What is SEO?
SEO stands for Search Engine Optimisation. If you look at google, unbeknown to most there is actually 2 sections (actually there’s more but we’ll keep it simple for now).
The SEO part, or what is otherwise known as organic is everything else on the page that isn’t adwords. This is the main section on the left displaying 10 listings. (underneath the first 3 or 4 listings which are sponsored) Now the main benefit to SEO is, unlike Adwords (Paid Advertising), Search Engine Optimisation can be done for free.
Now I say free, there is a catch to this, to do it for free you firstly need to know what your doing with SEO. You can research it and even do some courses on it, however there is a lot of rubbish out there and there is also some bad advice which could ruin your website and in effect your businesses, so be warned!
There is another option for you to undertake SEO, and that is to pay a monthly subscription to an SEO company. Unlike Adwords you wont burn a lot of money in a short amount of time, you have a set amount to pay each month and you could still get the traffic you need on the keywords you want to rank for.
The other catch though is that SEO takes time. For instance, on a low to medium competitive keyword your talking about 2 – 3 months to see progress and rankings. A medium to high competitive keyword can take 3 – 6 months and even more, especially the big niches.
So to conclude there are 2 ways to make sue of google Adwords which is instant advertising, the downfall is that if you get it wrong it can be costly.
The second option is SEO, which is Free, however does take time and there’s never any guarantees. The decision is yours.