As the soon to be famous saying goes: welcome back to SEO For Rookies! Where you’ll improve your knowledge iof the SEO world and get your websites on the right side of Google. At this stage in the game you should have a great set of fundamentals implemented into your site and be taking a flying start towards off-site SEO. If you don’t then be sure to check the previous blogs and ensure that you’re fully update with SEO For Rookies!
Off-site SEO speaks for itself, to expand on this, this is work based off the site such as creating social media and using it to its fantastic advantages, tracking (as discussed in previous blogs) and back linking. Oh there it is, back linking! This is what we will be taking a greater look at in today’s blog.
Now on to the proper stuff, once again, back linking also speaks for itself. In short, Linking backwards to your site and pages. An example could be creating a link from domain B to domain A (being the website you’re SEOing).
The purpose of back linking is to help a targeted keyword relevant to the website improve its position in Googles rankings. Take this example of the keyword “Fitness Location”, you would use this keyword when back linking by using it as a title or keyword and even in the descriptions and then considering the page you should be linking towards. Make sure to use the web page url that the keyword is used on instead of the home page constantly. If you’re using the keyword “Fitness Location” I would advise using a page where this keyword is used in the SEO title.
A great tip I can give for you to look out for when doing back links to your site is to look at the PR(Page Rank) of the website. The higher page rank sites give you a better quality back link, remember quality is better than quantity.
There is many different types of back linking, lets take a look at the main ones.
Using social media for back linking is a great way to get started. They have extremely high page ranks and are very easy to use whilst takes little time. The first thing to do is include the website url in the description of your social media accounts. Other than this, from time to time include the url in a post.
Another fantastic technique, but can soak quite a bit more time creating different social bookmarks. When Creating social bookmarks such as Digg and Squidoo, include the url in the descriptions and make posts including the keyword you’re aiming to improve.
You can use other websites to back link through link exchanges and footer links. Link exchanges are common and basically involves you putting a link to their website on your domain and them doing the same. This is also know as a “reciprocal link”. Footer links are mostly used by other SEO Technicians to state who the SEO was performed by and help improve there own domain.
Forums are a great tool to be used, and should be. Using forums to back link can not only provide a link but traffic also. Posing new topics and replies on forums cleverly is the way to go by including keywords and urls.
Another fantastic way to go about your back linking. Be sure to use relevant blogs by properly using Google to find these. The most common way to go about this would be to search the keyword you are using in Google and simply change the setting in the navigation tools to “Blogs”. Blogs usually have requirements to fill in such as name, website and Email address. Use the website section with the url of page you are back linking to and fill in the description as necessary.
Directories are another huge way to get large amounts of back links, the trick is finding these. Remember Directories with higher a higher PR will give you a better link. You can get started finding directories for searching them in Google and expand from there. Simply fill in the boxes including the keyword as the title, the rest is self explanatory.
Another great tip I can provide is to keep it consistent. This will keep it looking natural which is one of the main keys when dealing with back linking. Do avoid buying back links, reasons being they generally aren’t good quality and are not natural. Google will catch up!
We hope you have learnt what you needed through the course of this blog and can start back linking properly! Remember to check back for more tips, tricks and help weekly.