Welcome back to SEO For Rookies, now on part seven! How much do you know about linking? By the time that this blog comes to an end, you should have a gained reasonable understanding on what it is, how it works and why it is still used today. Remember to read the previous blogs before proceeding this one.
There are two main types of linking in the SEO world, Internal Linking and Back-linking. Both types of linking are easy to understand and use. They are still very useful and make a difference to a website and could give you edge what you need to climb that last page or rank. Lets start of with learning what Internal Linking actually is.
Internal Linking is the most simplest form is basically a hyper-link to the same domain what the link on. Quite simply, they go from one page of a domain to another page on the same domain.
Internal Linking is extremely simple to use, through a CMS (Content Management System) there may be a tool to do this for you. If you’re using a HTML site all you need to do is enter the href code where you want the link to be and add the designated URL, keyword and anchor text.
<a href=”Link Location” title=”Keyword”>Visible Anchor Text</a>
SEO Technicians find Internal Linking a fantastic technique for spreading ranking power around pages. It also makes a better structure allowing Google bot to crawl through the website easily.
A great tip when using internal links is to keep the anchor text relevant to the web page that you’re linking too, for example if you was too a fitness website, link through a fitness keyword.
Have a better understanding of the basics of Internal Linking? Check back next week for the same on Back-linking! Thanks for reading SEO For Rookies Part VII, providing some of the best information, guides and search engine optimisation tips.