This is a question asked by many people in the SEO industry, the days of where you could solely rank of meta data and h1s has long gone. Especially with the Penguin 2.0 update which has recently had an impact on many people, the way we do our onsite optimisation has changed. So how do we build a perfectly optimised webpage for these evolved search engines?
Content has to be unique, that is a must and always will be but with the new updates content also has to add value. Valuable content for the user has now become a big factor, if you are struggling to understand the meaning of this the best way I can describe it is to put yourself in the target audience’s shoes. What content will benefit your target audience? Basically what you would like to read if you was them. Engaging with the audience is a must; do not write in long paragraphs mix it up with a bit of humour and interesting images. Like this one;
Making the webpage accessible to Googlebot
Search engines use robots to crawl pages; if the robot finds it difficult to come across the webpage then it will mark you down. Make sure the url points to the content on the correct page, also ensure that there are no robots being blocked. Check this via the robots.txt file in your webmaster tools. If for whatever reason your website is temporarily down then use a 503 status and put a 301 redirect to the page you want.
This is where the penguin update took its toll big time, over optimised keyword rich content. Content needs to be written naturally and in theory if you are writing about a certain topic then the relevant keywords should naturally be in there. Always double check the keyword density and change them to more valuable keywords for the users. For example if you are writing about and SEO Company use keywords such as “Best SEO Company” and “Quality SEO Services” etc.
Internal and External links
The biggest mistake most people make is that they just link their content to internal pages of their website. Try and link out to show Google you are engaging with the audience and giving them resource pages to information that they might find valuable to the relevant topic.
Blog Post by Jordan Whitehead