Mobile-friendly update – What has changed?


Google are now ranking mobile-friendly pages higher on mobile search results with the new mobile-friendly update.

Why have Google done this?

Google have done this so that high-quality and more relevant results where text is readable can be found without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Mobile Friendly Update


What does this update Affect?

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

Will this effect your rankings?

The mobile-friendly change is very important, but Google are not just ranking purely on this. Google are still ranking in other ways. The intent of the search query is still a very strong signal. Even if a page with high quality content is not mobile-friendly, it could still rank highly if it has great content.

How to check if your site is mobile friendly

Google have provided a few great Tool you can use to check if your website is mobile friendly. It examines individual pages and is called the Mobile-Friendly Test or you can even use the Mobile Usability report in Webmaster Tools to check your entire site.

If your site’s pages are not mobile-friendly, not only are you putting competitors ahead of you, but you may see a large decrease in mobile traffic from Google Search. But don’t worry, once your site is mobile friendly, Google will automatically crawl and index your pages and reprocess them. You can also use Fetch as Google with Submit to Index, to speed up the process and then Google will crawl your site and your pages can be treated as mobile-friendly in ranking.

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