Not many people know this, but there is more than one way of going about search engine optimisation for your website. One important thing to consider is whether or not you want to concentrate on local search term keywords or national keywords.
There are 2 very important reasons why you need to consider both options before you decide:
The type of business could dictate on what is the best option for you.
- Going for national terms could prove to be more expensive to achieve due to there usually being a higher volume of companies to compete against on search engines.
Sometimes this is a very quick thing to conclude on. Say for example you’re a plumber based in London, then chances are you wont need national terms such as “plumber” “UK plumber”, and also you wont need terms such as “Manchester plumber”, these are completely irrelevant to you and your business.
Instead what’s best here is a local seo package, its also the cheapest option as keywords are usually more easy to rank for than national terms.
When Do You Need a National SEO Package?
Simply put, you need a national seo package when you are needing to target a national audience, opposed to a local one in a specific area. This is usually also true for most e-commerce websites, as more often than not goods are shipped out via post all over the UK, sometimes even world wide!
The down side to a national seo package is two fold. They can tend to be more expensive, depending on the niche you’re in, and secondly they do often take longer to progress and rank for than local terms.
Having taken this on board, usually they also offer the biggest return, inevitably you’re targeting a bigger audience, therefore more traffic and theory more sales/conversions.
Making the Decision on Your Seo Package
Mainly its all about budget, then again it usually is isnt it? If you have the budget then by all means start with a national package and go for it, the sooner you can get large amounts of traffic to your website the better.
If on the other hand you are just starting out on your new businesses venture, and you might not be able to supply your product or service nationwide, just start out locally anyway.
By doing it this way you can get a good idea of whether or not what you’re doing is going to work or not. You could treat is as a test trial if you so desire. It it works, bring in the national aspect then its a case of scaling it up.