Link Building: The art of link building post Penguin

link building newThe most recent Penguin update had a great effect on many webmasters; it made us revise our approach to link building. As you may very well know the Penguin update changed many factors when it comes to link building such as, variety in anchor text and the types of links that should be generated. This article will explain important factors you should consider when link building this year.

Has there been any damage done?

This is crucial when starting a successful link building campaign as you can be causing more harm than good. If you are working with a website which has been worked on in the past, then research needs to be done. Check the links which have previously been built, are they relevant? Do they point to other high quality websites? Link building now needs to be all about quality so filtering out the poor quality links is a must. Another thing you should check is the anchor text profile; you can see what your anchor text profile should be like here.

Where should I put links?

This has been widely discussed between a lot of webmasters, links in sidebars and footers can now do more harm than good post Penguin. This is due to the keywords being filtered and increasing the density on your page. Your links should be placed naturally, in and around content relevant to your link.

Competitor Research

This is one of the most underrated techniques and with quality becoming more of a factor then research the backlinks of the people who are above you. It is clear that they are doing something that you are not and finding that out can be a huge difference in rankings! You can use free tools such as Open Site Explorer to do this.

Search Operators

Mastering this technique of Google’s search operators can be gold dust. This is an effective technique of filtering the golden nugget websites to link to. The reason behind this is that you have more control over the search results, which is more relevant and better quality.

Engaging and interaction

When building links these two can add more value to the link, social networking and forums are increasing in value to Google as they see you are socially active and engaging with your target audience.

If you follow these brief guidelines, you should have no problem in a successful link building campaign.

Blog Post by Jordan Whitehead

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