Ok, content marketing, I know you’re getting sick of it by now and I’ve been harping on it for a few weeks but trust me it IS worth reading. Dismissing content marketing now would be like dismissing mobile phones as a “gimmick” in the 90s.
Most of us have heard of viral adverts but for the ostriches (head in sand etc.) that haven’t, here’s a brief explanation.
Viral Adverts can be anything that is shared quickly, exponentially and socially. Just like the common cold virus is spread around in the office. It gets to winter and the first person walks in, bloodshot eyes, sneezing, red nose; soon enough the whole office is coughing and spluttering with them. Viral ads work in the same way. Content is created specifically to be shared around.
So you’ve got your amazing content, what next? Share it of course. But don’t just email it to your buddies. You need to further with this and what better than the biggest sharing tool out there, Social Media!
People Like, Tweet, Check In, Instagram and YouTube everything these days. Mostly it’s pictures of cats doing something stupid or a picture of someone’s tea. But there is the odd explosion of virility when someone does get it right. Last year’s most viral content was inescapable and was of course “Gangnam Style” by the Korean musician Psy.
This quirky song exploded onto the national seen and become the most watched YouTube video of all time. It had everything. Great sound track (opinion), brilliant vocals (opinion), meaningful lyrics (opinion) and an amazing dance routine (fact!). People couldn’t get enough and were sharing it on every Social Media Platform out there.
It got so big that national radio stations started playing it. It was #1 in the UK music charts for weeks. Psy became a Global superstar and put South Korea’s music scene on the map.
And how was this started? More than likely it was John Smith posting it on Facebook with something like “Check out this video, it’s Rad!”. Maybe not word for word as I’m not down with the kids enough to know the lingo, but you get the jist.
John’s friends would have Liked or Shared his post allowing it to appear on their Facebook Profile’s. John’s friends would have done the same, duplicating this spread and pushing the video further into the Facebook new feeds. Eventually it spread to Twitter where it was Tweeted, Retweeted, Favourited until is started trending worldwide.
You get the picture with this and can see how Content Marketing and Social Media go together. It may not be as simple as a single post, you have to make sure you’re putting your content in the right place. But with Social Media, your Content Marketing has a great chance of going viral.
And of course I cannot resist. Find the Gangnam Style video below: