The short answer to this question is YES. But it is of course dependant on doing it correctly and implementing it well. As well as knowing you may have fluctuations in your demand all year round it is something that most will encounter.
So How Does This Actually Work?
Well as a Manchester SEO Company ourselves, we are local to many businesses who have a need to generate business on a seasonal basis. As I write this the season is Christmas, but there are many industries experiencing dips and peaks in the level of demand on a yearly basis. So to a certain extent you could argue many companies need to take this in to account all year round.
The simple answer is correct and efficient planning. If you speak to an SEO company specifying only the ranking of keywords can measure success, Question It!
Your company will need to work with someone who knows what you do and will need to specify a plan. As a general rule, to make sure you are not doing the proverbial in the wind, any company who you employ to bring in business must have an understanding of what you do, who your market is and what your plan is to make sure you enjoy a healthy level of ROI. This needs to be the same in SEO!
More so than normal in my opinion. As optimising your website can be a lengthy process you may feel reluctant to wait a while to recoup and build on your investment, but the secret to being patient on results is knowing what to expect. If you know what to expect then be prepared to be patient in the long term for the big gains. In Search Engine Optimisation you will have to wait, it is a fact. Be prepared and informed on what to expect, if you’re serious about what you do and confident then you have nothing to be worried about.
Price and value are two different things and one of the factors you will have to consider in business is not just a monetary value of profit but the time it will take to achieve. It is true that a company can quickly get a return on Investment but realistically it doesn’t always work like that. If you have to work towards where you want to be in any aspect of your business make sure its SEO. Many cannot stomach the wait and for some it may not seem financially feasible. But be aware from the offset what the ultimate goal is, you will be surprised what the internet can offer your business.