Bounce rate is a statistic used in website traffic analysis which is a vital stat used by many online marketers. It is the percentage of the overall traffic to your website which bounce straight off without visiting any other internal pages and many people believe it can count towards a ranking factor to search engines.
People assume this because search engines want their users to have the best experience and if a website has a high amount of bounces, this is telling them that users are not having a good experience with that specific website. People in SEO usually blame the web designers…
Lowering your bounce rate
If you are using some sort of advertisements such as Google AdSense to monetise your website then it is worth evaluating where the best place is to put them. You don’t want the adverts to close to the menu as this could lead to accidental clicks and frustrate the user causing them to leave your website.
Is your website user friendly?
This is another factor you can consider when wanting to lower your bounce rate, can people easily navigate through the website. Easy navigation can prevent users from frustration and therefore bouncing off, having your site links accessible and easy to locate can be effective.
Responsive Website Design
You can do anything with website design now with advanced programming languages, this means you can start making responsive websites which causes the users to engage more. Also, as more and more people use the internet on their smartphones and tablet devices it is important that the website is compatible with all these devices.
Link Bait is one of the most common features which people include on their website to prevent high bounce rate. It is a feature built into a website which grabs the audiences attention straight away and encourages people to link to the website.
As you can see the main cause of bounce rate is down to users either being confused or do not like the look of the website. The key to low bounce rate is grabbing the attention of the audience and keeping them engaged for as long as possible and these tips can do just that.
Blog Post by Jordan Whitehead